The Story Behind the Discover Dunwoody Logo

The dotted lowercase “d” is the heart of the Discover Dunwoody logo and one of the most recognizable pieces of our brand.

Its movement from southwest to northeast is a subtle nod to Dunwoody’s location just above Atlanta. But it also tells a bigger story about connection. Each dot represents the pieces that make Dunwoody feel like Dunwoody: hotels, parks, restaurants, shops, events, public art, meeting spaces, business travelers, neighbors, and visitors.

On their own, each piece matters. Together, they create the full Dunwoody experience.

That is what makes the mark feel true to the city. It is playful, modern, and local, but still polished. More than a letter, the dotted “d” is a visual reminder that Dunwoody is a place where people connect, gather, and discover something worth coming back to.

The Discover Dunwoody brand includes a few logo options so the mark can work across different spaces, platforms, and audiences.

The primary logo is the stacked version and should be used whenever possible. It gives the full brand moment: the dotted “d,” the friendly “discover” script, and the Dunwoody wordmark all working together.

The secondary logo is the horizontal version. It is best for places where vertical space is limited, like website headers, narrow ads, partner graphics, email banners, or printed materials with a tighter layout.

Both versions keep the same brand personality: polished, welcoming, and easy to recognize. The goal is not to change the logo, but to make sure Discover Dunwoody shows up clearly wherever people see it.

The word “discover” is more than part of our name. It is an invitation.

It invites visitors to try a new restaurant, explore a trail at Brook Run Park, plan a weekend around a local festival, book a hotel near Perimeter Center, or find a hidden gem they did not expect. It also invites locals to see their own city with fresh eyes.

The script style of “discover” adds warmth and personality to the logo. It feels approachable, like a friend saying, “You should really check this out.” And honestly, that is exactly the energy we want Discover Dunwoody to bring.

The Discover Dunwoody logo uses Dunwoody Blue, a deep and polished shade that helps the brand feel trustworthy, professional, and grounded. It is a strong fit for a destination that serves business travelers, meeting planners, hotel guests, partners, and the local community.

Blue gives the logo structure. The dotted “d” gives it movement. The script gives it personality. Together, those elements create a brand that feels both reliable and welcoming.

The Discover Dunwoody color palette was designed to be flexible, vibrant, and recognizable across digital, print, social media, signage, event materials, and partner promotions.

• Dunwoody Blue reflects trust, professionalism, and stability.
• Magenta brings creative energy and boldness, especially for film, entertainment, arts, and culture.
• Elevate adds brightness, growth, and connection, making it a strong accent for group travel and community-focused materials.
• Teal, Cloud, Light Grey, and Dark Grey help round out the palette with balance, polish, and flexibility.

These colors help Discover Dunwoody show up consistently while still leaving room for personality. A business travel piece can feel clean and professional. A festival post can feel bright and fun. A film-focused campaign can feel bold and creative. It is all still Dunwoody.

Our tagline, “Above Atlanta and Beyond Expectations,” works hand in hand with the logo. It captures Dunwoody’s location, but it also captures the feeling of the destination.

Dunwoody is close to Atlanta, MARTA, shopping, dining, hotels, meeting spaces, and major metro-area experiences, but it also has its own pace, personality, and sense of local pride. The logo helps communicate that balance visually.

It says: you are near everything, but you are not lost in the middle of everything.

You might see the Discover Dunwoody logo on visitor materials, social media graphics, hotel partner pieces, event promotions, videos, digital ads, guides, maps, and community campaigns.

Sometimes the primary logo is the best fit. Sometimes a horizontal version works better for a tighter space. Sometimes the seal or supporting graphics help bring more personality to a design. But no matter where it shows up, the goal is the same: make Dunwoody easy to recognize and easy to remember.